Job Description

DESCRIPTION:

The Marketing and Public Relations Manager reports to the Executive Director and manages Philharmonia Baroque Orchestra’s overall tickets sales, marketing, patron communications and media outreach programs, as well as website, social media and publications.

The Marketing and Public Relations Manager has the enthusiasm to make people excited about the product, and the Philharmonia Baroque brand. The ideal candidate has an energetic and results-driven approach to the job, successfully manages many competing priorities, and brings creativity and innovative ideas to expand audience and sales. At the end of the first year, the successful candidate will have increased concert attendance and earned revenue from ticket sales.

Duties and responsibilities:

Marketing and Media

• Annual Marketing & Communications Campaigns – Develop and implement annual season plans for sales and communications campaigns, aligned with organizational objectives.

• Supervise collateral development – including copy writing and art direction.

• Negotiate media buys, ad exchanges, and mailing list exchanges • Plan and use evaluation tools to determine effectiveness. Carry out data collection efforts and supervise data entry.

• Serve as the primary monitor for consistency of brand identity in written and visual materials.

• Participate in production of content for new recording, video, and radio broadcast projects.

Public Relations

• Act as a public face of Philharmonia Baroque with audience, press, Marketing Committee, external partners • Write and distribute press releases and calendar postings • Develop press angles and participate in pitches Other External Communications • Carry out regular audience communication: website, social media and blog, enewsletter, other communications (e.g., special e-mail promotions) MC 10/2/2012 2 of 3 • Produce program books, include securing program annotators, coordinating staff resources for program production • Develop community visibility through outdoor advertising campaigns (e.g.

banners, bus shelter ads, billboards) and participation in external events Strategic Planning and Management • Participate in the development of long range goals and strategies for marketing and communications programs and take ownership for reaching those goals.

• Manage marketing and public relations program budget.

• Manage supporting contractors (including graphic designer(s), photographers,

telemarketing) and interns/volunteers to effectively carry out responsibilities.

Work closely with Patron Services Manager.

Other duties and responsibilities as assigned.

REQUIREMENTS:

• Deep knowledge, appreciation, and love for classical music.

• Bachelor’s degree with a minimum of one (1) year in marketing. Experience in the performing arts a plus.

• Strong organizational skills. Ability to manage multiple priorities and keep projects on schedule.

• Excellent and persuasive writing and communication.

• Creativity and out-of-the box thinking.

• Demonstrated success in executing and evaluating diverse marketing strategies.

• Knowledge of new media and ability to learn new technologies quickly.

Proficiency in Apple OS and MS Office. Experience with Adobe InDesign preferable.

• Familiarity with the San Francisco media market a plus.

• Some evening and weekend hours are required during concert season.

SALARY RANGE: $35,000-$47,000, depending on experience.

BENEFITS: Medical, dental, optional 403(b).

How to Apply

Email your resume and cover letter to jobs@philharmonia.org, with subject “Marketing and Public Relations Manager”. No phone calls please. Location: Union Square, San Francisco, California, 94102, United States

Job Categories: Media/Design/Art and Other. Job Types: Full-Time.

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