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27 Mar 2012

Full-Time Marketing Manager

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Job Description

Skills:

Analytical, Development, Foundation, Manager, Materials, Research, Sales, System

Date Posted:

3-10-2012

Location:

New York, NY

Area Code:

212

Employ. Type:

Pay Rate:

Competitive

Job Length:

FULLTIME

Position ID:

23675

Travel Required:

30%

Telecommute:

no

Contact Information

Contact:

Address:

1221 Ave. of the Americas

City:

New York, NY 10020

URL:

http://www.mcgraw-hill.com

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https://mh.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=23675&src=JB-10140

With a 2.0 career here, you’ll find you’re part of a company that has continually evolved. We’ve propelled ourselves in to the 21st century, to the point where we are now a digital innovator – driving enormous change throughout the world.

Whether you’re launching a new digital tool, XML Direct, that makes page-based ‘Alert’ services, newswires and numeric data available at lightning speed for the energy industry, or you’re putting illustrations of surgical procedures literally in doctors’ hands through the ingenious use of the iPhone, your 2.0 career will be backed by stability, boosted by technology and strengthened by collaboration. And together we can help create a smarter, better world.

Job Description

Marketing Manager

New York, NY

McGraw-Hill Higher Education (MHHE) currently has an outstanding opportunity for a Senior Marketing Manager, Psychology,   based in New York City, NY .

The marketing manager develops the marketing vision and tactical plans for assigned products and markets. They lead the creation of brand strategies, product value propositions, marketing campaigns, pricing, and the effective use of social media. This marketing manager is responsible for key Introductory Psychology launch programs as well as Social and Abnormal Psychology programs. 2012 is a critical year for Intro Psychology with the launch of Feist 2e.

Essential Accountabilities:

Coordinate the development and maintenance of essential product information working with editors, authors, and copywriters

Communicate to field sales force regarding important product information and marketing issues and trends

Prepare, implement, monitor, review and evaluate marketing plans for selected titles.

Analyze market trends and potential market opportunities and participate in market research, market planning and product development.

Recommend changes and improvements in assigned product lines through data gathered by contact with the field staff on campus travel and convention attendance.

Oversee an annual convention plan for educational markets.

Participate in developing and implementing telemarketing strategies and campaigns.

Develop and deliver training materials/manuals for sales representatives

Participate in presentation of product at all national, regional and district sales meetings.

Gather, assimilate and analyze competitive product information and report same to product development and sales.

Coordinate all pre- and post-publication marketing reviews in professional journals by directly communicating with appropriate journals regarding new projects.

Work with editors in identifying reviewers at key schools to maximize sales.

Provide assistance in closing business through personal visits with the sales representatives in key adoption situations.

Supervise assistant and/or other clerical support personnel.

Qualifications

Bachelor’s Degree required

3+ years marketing, sales or editorial experience in publishing is necessary

Experience in the higher education industry strongly preferred

Excellent interpersonal and communication skills both verbal and written.

Approximately 30% travel required

The mission of The McGraw-Hill Companies is to create a smarter, better world through our people, products, and our work in our communities. We are making sure our customers get the information they need to succeed. People who work here want to make sure that happens and see the positive impact of what we do in education. If you possess the above qualifications, and are dynamic, motivated, and passionate about educational publishing, please apply through our online system.

The McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with leading brand names such as Standard & Poor’s, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.

The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability , please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.

Corporate Brand: McGraw-Hill Education

Industry: Analytical/Research

Department: Higher Education Group

https://mh.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=23675&src=JB-10140

 

Job Categories: Other. Job Types: Full-Time.

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