Full-Time Marketing Manager
Job Description
Skills:
Analytical, Development, Foundation, Manager, Materials, Research, Sales, System
Date Posted:
3-10-2012
Location:
New York, NY
Area Code:
212
Employ. Type:
Pay Rate:
Competitive
Job Length:
FULLTIME
Position ID:
23675
Travel Required:
30%
Telecommute:
no
Contact Information
Contact:
Address:
1221 Ave. of the Americas
City:
New York, NY 10020
URL:
Email to a friend
https://mh.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=23675&src=JB-10140
With a 2.0 career here, you’ll find you’re part of a company that has continually evolved. We’ve propelled ourselves in to the 21st century, to the point where we are now a digital innovator – driving enormous change throughout the world.
Whether you’re launching a new digital tool, XML Direct, that makes page-based ‘Alert’ services, newswires and numeric data available at lightning speed for the energy industry, or you’re putting illustrations of surgical procedures literally in doctors’ hands through the ingenious use of the iPhone, your 2.0 career will be backed by stability, boosted by technology and strengthened by collaboration. And together we can help create a smarter, better world.
Job Description
Marketing Manager
New York, NY
McGraw-Hill Higher Education (MHHE) currently has an outstanding opportunity for a Senior Marketing Manager, Psychology, based in New York City, NY .
The marketing manager develops the marketing vision and tactical plans for assigned products and markets. They lead the creation of brand strategies, product value propositions, marketing campaigns, pricing, and the effective use of social media. This marketing manager is responsible for key Introductory Psychology launch programs as well as Social and Abnormal Psychology programs. 2012 is a critical year for Intro Psychology with the launch of Feist 2e.
Essential Accountabilities:
Coordinate the development and maintenance of essential product information working with editors, authors, and copywriters
Communicate to field sales force regarding important product information and marketing issues and trends
Prepare, implement, monitor, review and evaluate marketing plans for selected titles.
Analyze market trends and potential market opportunities and participate in market research, market planning and product development.
Recommend changes and improvements in assigned product lines through data gathered by contact with the field staff on campus travel and convention attendance.
Oversee an annual convention plan for educational markets.
Participate in developing and implementing telemarketing strategies and campaigns.
Develop and deliver training materials/manuals for sales representatives
Participate in presentation of product at all national, regional and district sales meetings.
Gather, assimilate and analyze competitive product information and report same to product development and sales.
Coordinate all pre- and post-publication marketing reviews in professional journals by directly communicating with appropriate journals regarding new projects.
Work with editors in identifying reviewers at key schools to maximize sales.
Provide assistance in closing business through personal visits with the sales representatives in key adoption situations.
Supervise assistant and/or other clerical support personnel.
Qualifications
Bachelor’s Degree required
3+ years marketing, sales or editorial experience in publishing is necessary
Experience in the higher education industry strongly preferred
Excellent interpersonal and communication skills both verbal and written.
Approximately 30% travel required
The mission of The McGraw-Hill Companies is to create a smarter, better world through our people, products, and our work in our communities. We are making sure our customers get the information they need to succeed. People who work here want to make sure that happens and see the positive impact of what we do in education. If you possess the above qualifications, and are dynamic, motivated, and passionate about educational publishing, please apply through our online system.
The McGraw-Hill Companies (NYSE: MHP) is a Fortune500 corporation with leading brand names such as Standard & Poor’s, McGraw-Hill Education, Platts, and J.D. Power & Associates. By working together with our customers and partners, these brands are laying the foundation for a smarter, better world.
The McGraw-Hill Companies is an equal opportunity employer. Only electronic job submissions will be considered for employment. For special accommodation due to disability , please email webmaster -at- mcgraw-hill.com and your request will be forwarded to the appropriate individual.
Corporate Brand: McGraw-Hill Education
Industry: Analytical/Research
Department: Higher Education Group
https://mh.taleo.net/careersection/3/jobdetail.ftl?lang=en&job=23675&src=JB-10140
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